We have just returned from The Elite Apartments and felt compelled to add comments here - as the rating out of ten has been unfairly harmed by a handful of people who appear to have had a bad experience.
I hope that any prospective visitors to this pleasant island will see that, on the whole, the comments made about the Elite are very good.
From our experience; The apartments are fairly basic (this is our fourth different Greek island holiday and we have found this to be normal), but they are very clean (the cleaner lives on site and despite what has been written elsewhere, was always smiling and friendly - perhaps the fact that she speaks no English went against her in some peoples view...)
The location is perfect, with stunning views of the bay. The apartment block is just a ten minute walk from the main street, which is far enough away from the thumping 'music' from the nightclubs.
The pool area is exceptional. With just fourteen apartments, it never gets crowded and it's cleaned every morning so the water is always crystal clear.
The bar/snack bar sits just off the beach, the snack bar food is excellent.
Sunbeds are available on the beach - which, being away from the more densely populated end of town, was never too busy.
The beach is very narrow, with dark, soft sand. The sea is beautifully clear, shallow and warm.
Maria, Spiros and Paul are very freindly, helpful and hardworking - it was a pleasure to have met and made friends with them.
I have no hesitation in recommending the Elite to anyone planning a visit to Zakynthos.

A footnote - for first time visitors: It's helpful to note that in all Greek toilets you drop toilet paper into an adjacent bin and not the toilet bowl (something we only learned on the transfer coach at the start of our first Greek holiday!) I have yet to find a Tour Operator's brochre that points this out. It's not a problem, but it helps to be prepared - take a pack of Nappy bags with you!

Why do people try to put the boot in just because they have had a bad experience?
The last entry is made by a typical Brit abroad who left their brain at home - or on the floor of a club somewhere (if they had a brain in the first place).
The Elite should be highly reccommended for location, and atmosphere.
Maria, Spiros & Paul were the icing on the cake of our holiday - belive all the good stuff below and ignore the rest.